TreadStar Communications

Company Website Design and Development “If you only have a hammer, you tend to see every problem as a nail.”  – Dr. Abraham Maslow  How many ways are there to accomplish any task? If you wanted to dig a hole you could use your hands… a coffee can… a shovel… a backhoe. Sometimes the tools [...]

  1. Purpose “The purpose of a business is to create a customer.” - Peter Drucker, 1909-2005 In the beginning, websites were built to establish a “presence.” The technology was new and most of us didn’t have any idea of how it was going to affect our business. Those who climbed on early did so for [...]

2. Domain Name Selection Ahhh… to have been on the band wagon early and to have purchased all of that virtual real estate. One wonders how those pioneering speculators fared. The rumors of million dollar deals over cocacola.com (registered in 1994), mcdonalds.com (registered in 1994), and generalmotors.com (registered in 1999), ibm.com (registered in 1986), and [...]

3. Hosting So where does your website live? How do your customers find your website? Well… they ask for directions, even the guys. You may not realize that you are asking for directions but when you enter a domain name into a browser (such as Internet Explorer, Safari, or Firefox) that browser asks one of [...]

4. Design “Beauty is in the eye of the beholder.” – Paraphrase of a statement by Plato True enough… but there is more to beauty than meets the eye. What one person may think of the layout, color selection, graphics, or feel of a website, is often completely opposite of what another thinks. Generally speaking, [...]

5. Search Engine Optimization Search Engine Optimization – the spammers love to sell you SEO services for which they promise the holy grail for a mere pittance and a one-time re-write of your website content. Most often these programs focus on keyword research (the art of finding the most relevant keyword phrases that consumers search [...]